Case Study: How AZ turned the annual decline in season memberships around in just one summer

  Dutch Eredivisie club AZ Alkmaar is living up to its promise on being an innovative club. On-field performance is fully based on data-driven insights and as of last year the club has now started to implement this approach on its business operations as well. In a recent interview, AZ explained how they use data…
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29/08/2018 0