Bas on World Football Summit Podcast about GenZ in sports

Following the World Football Summit’s panel discussion and the publication of Gen Z in Sports, Bas Schnater has been interviewed by Jaime Domínguez Pérez de Ayala on GenZ in sports and why sports properties find it challenging to connect with this demographic. Some highlights: – Being able to engage with GenZ is a long-term play.…
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01/12/2022 0