Tag: fan engagement

Helping sports clubs to engage their fans, sell memberships and to fill stadiums using database & experience marketing

The State of Fan Engagement: Eredivisie (NL) edition

  Fan engagement is a term which has undergone many changes in definition over the years. The term still often gets hijacked for purely commercial purposes. But as I often state in presentations, fan engagement is not a partnership activation technique but is more like academic Yoshida describes: a ‘non-transactional’ concept allowing fans to express ‘external identification’ with…
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18/08/2019 0

The Economics of Fan Engagement: why fan engagement is important

  Fan engagement has evolved in recent years from a new, innovative approach to sports fan into a wholesale growth strategy used by elite organizations for profit maximization. These developments call for a more economical and deliberate approach in order to capitalize the commodity of sports fans. This article will review the basics of fan…
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18/07/2016 0