Helping sports clubs to engage their fans, sell memberships and to fill stadiums using database & experience marketing
How one summer has changed the fan experience – AZ Alkmaar case study (Russian)
Regular flyers still work: thanks to them, AZ Alkmaar has increased sales of season tickets (Russian)
Data analysis to create new fan engagement strategies: the AZ Alkmaar case (Italian)
ESSMA Fan Experience workshop 2019 – Paris
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