Blog

Fan Engagement Consultancy: Helping sports clubs to engage fans via data science & analytics

Case Study: How AZ turned the annual decline in season memberships around in just one summer

  Dutch Eredivisie club AZ Alkmaar is living up to its promise on being an innovative club. On-field performance is fully based on data-driven insights and as of last year the club has now started to implement this approach on its business operations as well. In a recent interview, AZ explained how they use data…
Lees meer


29/08/2018 0

The Economics of Fan Engagement: why fan engagement is important

  Fan engagement has evolved in recent years from a new, innovative approach to sports fan into a wholesale growth strategy used by elite organizations for profit maximization. These developments call for a more economical and deliberate approach in order to capitalize the commodity of sports fans. This article will review the basics of fan…
Lees meer


18/07/2016 0