Categorie: Content

Fan Engagement Consultancy: Helping sports clubs to engage fans via data science & analytics


Bas to give workshop at internal Ekstraklasa-event

The 8th of December, Bas Schnater will be giving a workshop to all Ekstraklasa-clubs in Warsaw (Poland) on how to use data in sports business. Topics discussed will be how to use data for ticketing, spanning all maturity levels of the league’s clubs and advice on practical applications.

05/12/2022 0

Bas on World Football Summit Podcast about GenZ in sports

Following the World Football Summit’s panel discussion and the publication of Gen Z in Sports, Bas Schnater has been interviewed by Jaime Domínguez Pérez de Ayala on GenZ in sports and why sports properties find it challenging to connect with this demographic. Some highlights: – Being able to engage with GenZ is a long-term play.…
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01/12/2022 0

Gen Z in sports – how to capture the disengaged?

This September, I had the opportunity to be part of an interesting panel discussion at this year’s World Football Summit in Seville. The conversation was initiated around Gen Z’s content consumption & distribution and how they want to experience modern sports. The topic is one that is frequently discussed and is usually subject to many…
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05/11/2022 0

Session recording: Bas Schnater at World Football Summit 2022

As mentioned earlier, Bas Schnater (CEO of Fan Engagement Consultancy) was present at the World Football Summit 2022 in Seville. Below you can find the full recording of the session.

05/11/2022 1

Fan Engagement Consultancy at World Football Summit 2022

We’re proud to announce Bas Schnater, CEO of Fan Engagement Consultancy, will be present at the World Football Summit 2022 held in Seville. He will be part of a panel moderated by Jessie Engelhart and alongside Meghna Krishna (CRO at VideoVerse), Jean-Baptiste Alliot (Executive Director Vitality Hub) and Bob Madou (CEO at Club Brugge) will…
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10/08/2022 0

Data Maturity Model: 61% of all sports organisations do not use data for their overall strategy

This can be concluded from the Data Maturity Model, a research conducted by Bas Schnater and Geoff Wilson. The Model has been in the making for more than 18 months and it has been tested by over fifty clubs and federations from the Premier League, La Liga, MLS, and various national football associations. The aim…
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01/06/2021 2

Clustering analysis: using machine learning to understand fan transactional behavior to improve marketing effect

The use of data is becoming very integrated into numerous aspects of the study of football, whether it is from a sporting or from a business perspective. From a sporting perspective, there are many success stories, books, movies and podcasts as well as a growing number of dedicated academic programs focused on performance-based data science.…
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07/05/2021 1

Sports Content Strategy Podcast

Over the last few years, major clubs have spent millions of dollars on getting the right message to the right person at the right time on the right platform. But what if money is tight, you don’t have the scale, and those who run the club would rather put their resources elsewhere? Bas Schnater is an…
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28/12/2019 0

Webinar Stephen Bourke’s Digital Sport Business webinar series

In October 2019, Bas Schnater was a guest speaker at Stephen Bourke’s Digital Sport Business course. See the full item below

28/12/2019 0

Growing Attendance Model (GAM)

This article is co-authored with Geoff Wilson. The purpose of this model is to provide football federations, leagues and clubs with a framework on how they can grow attendance on game days. There is a general acceptance that achieving success on the pitch will have a positive impact in terms of attendance. Relying solely on…
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18/09/2019 0