Helping sports clubs, federations & organizations to engage their fans, sell memberships and to fill stadiums

Latest News

We frequently publish new articles which should help you to achieve success with your sports orgnanization.

Growing Attendance Model (GAM)

This article is co-authored with Geoff Wilson. The purpose of this model is to provide football federations, leagues and clubs with a framework on how they can grow attendance on[…]

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18/09/2019 0

The State of Fan Engagement: Eredivisie (NL) edition

  Fan engagement is a term which has undergone many changes in definition over the years. The term still often gets hijacked for purely commercial purposes. But as I often[…]

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18/08/2019 0

Case Study: How AZ turned the annual decline in season memberships around in just one summer

  Dutch Eredivisie club AZ Alkmaar is living up to its promise on being an innovative club. On-field performance is fully based on data-driven insights and as of last year[…]

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29/08/2018 0

A few things we’re great at

We help sports organizations to understand and use data better with the goal of increased engagement with their fans. Our clients benefit from a wide variety of experience:

Fan Engagement Strategies

With more than 7+ years of experience across several different countries, we can help you with sustainable relationship improvement between you and your fans

Database / CRM Marketing

Over the years we’ve helped multiple clubs and federations to organize their data strategy which has resulted in increased attendance via memberships and promotional campaigns

Content Analytics & Strategy

Content is a huge asset for clubs, federations and organizations to crease compelling storytelling. We will help you to set up a strategy, to analyse and to monetize your content efforts.

Some of our clients

Here are some organizations we’ve worked with (or still work with)

How can we help you?