Latest News
We frequently publish new articles which should help you to achieve success with your sports orgnanization.
Growing Attendance Model (GAM)
This article is co-authored with Geoff Wilson. The purpose of this model is to provide football federations, leagues and clubs with a framework on how they can grow attendance on[…]
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The State of Fan Engagement: Eredivisie (NL) edition
Fan engagement is a term which has undergone many changes in definition over the years. The term still often gets hijacked for purely commercial purposes. But as I often[…]
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Case Study: How AZ turned the annual decline in season memberships around in just one summer
Dutch Eredivisie club AZ Alkmaar is living up to its promise on being an innovative club. On-field performance is fully based on data-driven insights and as of last year[…]
Read moreA few things we’re great at
We help sports organizations to understand and use data better with the goal of increased engagement with their fans. Our clients benefit from a wide variety of experience:
Fan Engagement Strategies
With more than 7+ years of experience across several different countries, we can help you with sustainable relationship improvement between you and your fans
Database / CRM Marketing
Over the years we’ve helped multiple clubs and federations to organize their data strategy which has resulted in increased attendance via memberships and promotional campaigns
Content Analytics & Strategy
Content is a huge asset for clubs, federations and organizations to crease compelling storytelling. We will help you to set up a strategy, to analyse and to monetize your content efforts.
